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The Age of a Domain Name
One of the many factors in Google's search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.
Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday's news or tomorrow's popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites.
Two things that are considered in the age of a domain name are:
- The age of the website
- The length of time a domain has been registered
The age of the website is built up of how long the content has been actually on the web, how long the site has been in promotion, and even the last time content was updated. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.
In the latest Google update that SEOs call the Jagger Update, some of the big changes seen were the importance given to age; age of incoming links, age of web content, and the date the domain was registered. There were many things, in reality, that were changed in this last update, but since we're talking about the age of a domain, we'll only deal with those issues specifically. We'll talk more in other articles about other factors you will want to be aware of that Google changed in their evaluation criteria of websites on the Internet.
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About Google
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.
While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site.
A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. The technology in RankDex would be patented and used later when Li founded Baidu in China.
Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.
Eventually, they changed the name to Google, originating from a misspelling of the word "googol", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu. |
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About Yahoo
Yahoo! Inc. is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides services via the Internet worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
Yahoo! is able to collect far more data about Web users than its competitors from its Web sites and its advertising network. By one measure, on average Yahoo! had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors
Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.
Yahoo! launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization—to earn more from the ads it shows.
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About Bing
Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a "decision engine") from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009. Notable changes include the listing of search suggestions as queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset that Microsoft purchased in 2008
MSN Search
MSN Search was a search engine by Microsoft that consisted of a search engine, index, and web crawler. MSN Search first launched in the third quarter of 1998 and used search results from Inktomi. In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Since then Microsoft upgraded MSN Search to provide its own self-built search engine results, the index of which was updated weekly and sometimes daily. The upgrade started as a beta program in November 2004, and came out of beta in February 2005. Image search was powered by a third party, Picsearch. The service also started providing its search results to other search engine portals in an effort to better compete in the market.
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About Alexa
Founded in April 1996, Alexa Internet grew out of a vision of intelligent Web navigation constantly improving through its users. Since then, our Alexa users have downloaded millions of Toolbars, and Alexa has created one of the largest Web crawls, and developed the infrastructure to process and serve massive amounts of data.
For users of the Alexa Toolbar and our website, the results are products that have revolutionized Web navigation and intelligence. For developers, this has led to a set of tools unprecedented in scope, allowing whole new services to be created with Alexa data.
Alexa's website is built on the principle that timely and relevant information is essential to a vital web experience.
Alexa Site Info - Alexa has built an unparalleled database of information about sites, including statistics, Related Links, and more. All of this information can be found on Alexa's Site Info pages. Just type the URL of any site into the Alexa search box and click the "Search" button.
Alexa Top Sites - Alexa has lists of Top Sites available by country, language or in a category. You can download a free file of the global top million sites sorted by Alexa Traffic Rank.
Alexa Site Audit - Alexa will crawl and analyze your website to give you an in-depth view of your site's visibility to search engines, and provide insights into the optimization, monetization and overall health of your site.
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